Raising and Accelerating MSME Performance (RAMP)

Shilpa had been stitching and weaving at home since childhood, learning by practice with no structured guidance. Because she had no way of valuing her own work, she once charged ₹25 to stitch a blouse.

The training gave her tailoring and fitting technique, ribbon embroidery, macramé, bead embroidery and mixed-media craft work. Just as importantly, it gave her the confidence to price her work properly. Within three months her rate had risen to ₹400 and above per piece, and her turnover crossed ₹1,00,000 against less than ₹10,000 before.

She runs the enterprise alone from home, taking orders through word of mouth and WhatsApp, and is now registered under UDYAM as an MSME.

Santoshi was already running Sundari Food Production from home with the help of one family member. The programme gave her practical guidance on food-business operations, product diversification, customer outreach and business planning.

After the training she introduced new products and services under her food and beverage line, and brought more family members into the work — turning a two-person effort into a small family-run unit. She uses a WhatsApp Business catalogue to reach customers and reports improved visibility since the training.

The enterprise is registered under UDYAM. GST registration is not yet complete, but the training clarified why it matters and she intends to register at the earliest opportunity.

Garima came into the programme with the ambition of starting a food business and no enterprise yet. The training covered food-business operations, branding, packaging, marketing and enterprise development, and she started trading soon after.

She applied the branding and packaging guidance to improve how her products present, expanded her range from two offerings to three, and built an Instagram presence to reach customers beyond her immediate circle.

Her business is now formally registered under UDYAM, giving it recognition as an MSME. She runs it as a team of one.

Diksha already made artificial flowers but had no business around the skill. The programme introduced her to enterprise development and helped her see the craft commercially, after which she founded Sudha Flowers.

Within three months of finishing the training she had developed more than fifteen products and was taking orders from local shops. She catalogues her range on Instagram and receives enquiries through it, which has widened her market well beyond her immediate area.

She completed UDYAM registration during the training itself, moving Sudha Flowers from informal activity to a recognised MSME. She runs it as a team of one.